HBCU Legacy Bowl Announces Allstate as Title Partner
Atlanta, GA (June 9, 2023) – The Historically Black Colleges and Universities (HBCU) Legacy Bowl, presented by the Black College Football Hall of Fame is announcing a multi-year partnership with Allstate as its exclusive title sponsor. It will be known hereafter, as the Allstate HBCU Legacy Bowl.
"We are incredibly excited and honored to partner with Allstate in this transformative sponsorship," said Doug Williams, Super Bowl XXII MVP and Co-Founder of the Black College Football Hall of Fame. "Allstate’s meaningful commitment will significantly advance our shared values of expanding HBCU opportunity and promoting HBCU excellence."
The Allstate HBCU Legacy Bowl is a postseason all-star game showcasing the best NFL draft-eligible football players from HBC Us. It is held annually during Black History Month in New Orleans, Louisiana and broadcast live on NFL Network. Later in the week, athletes will be featured in the NFL HBCU Combine. The week-long celebration of Black culture and history concludes with the Allstate HBCU Legacy Bowl Career Fair.
“For more than a century, HBCUs have produced incredible athletes, and we appreciate the opportunity to help showcase, support, and create meaningful opportunities for the top players through our exclusive title sponsorship,” said Dan Keats, director of consumer marketing and sponsorship at Allstate.
The Allstate HBCU Legacy Bowl Career Fair provides job opportunities for HBCU juniors, seniors, and recent graduates, becoming one of the largest HBCU career fairs in the nation. Students get to connect with the nation's top employers, hear keynote speeches and interact with expert panels. This past year, nearly 1,500 students from 49 different HBCUs attended, networking with over 100 of the nation’s top employers.
“The Allstate HBCU Legacy Bowl is all about opportunity. We thank Allstate for their commitment to the HBCU community,” said Black College Football Hall of Fame Co-Founder and 2012 inductee James “Shack” Harris. Together, we continue our march to lift others and make a meaningful difference.”
About The Black College Football Hall of Fame
The Black College Football Hall of Fame, a non-profit, tax-exempt organization, located at the Pro Football Hall of Fame in Canton, Ohio was founded in 2009 by African American pioneers, quarterbacks James Harris and Doug Williams to preserve the history and honor the greatest football players, coaches and contributors from Historically Black Colleges and Universities. There are 113 Inductees including Mel Blount, James Harris, Willie Lanier, Art Shell and Doug Williams, who serve as Trustees. The Black College Football Hall of Fame has awarded more than $300,000 in direct support to HBCUs and HBCU scholarships since inception. Other major initiatives include the Allstate HBCU Legacy Bowl, The Ozzie Newsome GM and Quarterback Summits (in partnership with the NFL).
The Allstate Corporation (NYSE: ALL) protects people from life’s uncertainties with a wide array of protection for autos, homes, electronic devices and identity theft. Products are available through a broad distribution network including Allstate agents, independent agents, major retailers, online and at the workplace. Allstate is widely known for the slogan “You’re in Good Hands with Allstate.” For more information, visit www.allstate.com.