Nicholson was best known as the man with the “Golden Pen.” In his 30 year career as the Sports Information Director, Nicholson brought national attention to Grambling State University’s football program. He found ways for his football teams to travel around the nation. His accomplishments include selling 64,000 seats at Yankee Stadium in 1968 for a game against Morgan State. In 1974, he moved the annual game between Grambling and Southern University, to New Orleans, named it the Bayou Classic and sold it out year after year. He was also responsible for Grambling playing games in Japan in 1976 and 1977. His marketing of the University’s athletic programs was trend setting.